Search Engine Optimization (SEO) is the practice of optimizing a website’s content and structure to rank higher in search engine results pages (SERPs), meaning when someone searches for relevant keywords, your website is more likely to appear near the top of the search results, driving more organic traffic to your site.
Key points about SEO:
Goal:
To improve the visibility of a website on search engines, making it easier for potential customers to find it organically (not through paid aids).
How it works:
By strategically using relevant keywords, creating high-quality content, building backlinks from other reputable websites, and optimizing website structure to make it easy for search engine crawlers to understand and index your pages.
Benefits:
Increased website traffic, potential lead generation, better brand awareness, and improved online presence.